SPORTS & ENTERTAINMENT

MARKETING AGENCY

The Narmer Group LLC is a full-service strategic brand sports marketing, social impact and business development agency. We specialize in providing solutions that will cultivate emotional connections and drive business results!

With vast experience in Business Consulting, Development and Management

we focus on leveraging industry research and insights to achieve success.

Sports Marketing

Our Services

As a leader in sports/esports and entertainment marketing, we guarantee your business success!
Our services include:
Advertising
Business Strategy
Esports & Entertainment Marketing
Government Contracting (Federal, State, Local)
Generational Marketing
Integrated Marketing
International Marketing
Multicultural Marketing
Market Research and Insights
Performance-Based Marketing
Social Impact Marketing
Small Business Brand Marketing & Management
Sports/Esports

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Sports Marketing

Our Certifications

The Narmer Group LLC has the following certifications:

  • Veteran-Owned Business
  • Minority-Owned Business
  • SBE Certification
  • HUB Certification
  • NBA Diverse Supplier- Registered
  • Federal Contractor
  • MWBE Certification, City of Charlotte
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WHY WE STAND OUT

Value Added
Outlook

At The Narmer Group LLC, we focus on ONE GREAT THING every day. We take time to listen and work with our clients so we can actualize their unique dreams and goals.
Our marketing agency is built on value added relationships and exceptional customer service. This way, we can help our clients achieve results that will amplify their brands, products or services with time.

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Proven Experience

The Narmer Group LLC has worked with a wide range of clients including:

  • Bank of America
  • Coca Cola
  • Cxmmunity
  • Learfield/IMG Collegiate
  • Vets 2 Industry
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Customized Solutions

At The Narmer Group LLC, we understand the diverse needs of our clients and that one size can’t fit all. This is why we offer customized solutions to meet your unique business needs.

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Tailored Approach

Before working on your business, we take the time to listen and understand your unique business needs and goals. From there we provide a personalized approach so your business can achieve specific goals as outlined.

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SERVICES

COLLEGIATE SPORTS, ESPORTS/GAMING AND ENTERTAINMENT MARKETING

We help businesses choose the perfect partnerships so they can get the most from every sponsorship investment.
While doing this, our experts will provide your businesses unlimited access to a more vibrant demographic. You will get more clicks, likes, and distributions from targeted events.
Also, as we market your businesses, we will create the ‘I must have this’ attitude so we can monetize your marketing. Whether you need to enhance your existing business program or you need a new one, we have a perfect package for you.
Our Sports & Entertainment Marketing Services;
• Experiential Marketing Events
• Educational Curriculum Developments for Universities & High Schools
• Industry Influencers & Stylist Access
• Professional Sports Partnerships
• Strategic Insights, Market Research & Industry Opportunities
• Virtual Programs

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INNOVATIVE LAUNCHES

  • Learfield / IMG Collegiate Property, MEAC (Mid-East Athletic Association) launch
  • Van Wagner Sports & Entertainment, CIAA (Central Intercollegiate Athletic Association) launch
  • HBCU Collegiate Esports/Gaming Curriculum Johnson C. Smith University Launch

Small Business Brand Marketing & Management

Branding is more than a business name or a beautiful logo. It involves your identity strategies and the exclusive services you offer.
While providing brand marketing and management planning services, our experts will help in establishing your identity.
Here are some of our exceptional brand marketing and management services:

Analysis | Consulting | Design | Insights | Market Research | Media | Strategy

Sports Marketing

Multicultural
Marketing

We keep things simple. Our experience in customizing successful brand equity-building campaigns will translate into increased awareness, equity and sales of your products and services. This is accomplished by delivering a targeted value proposition established by sound consumer and cultural research and insights.

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Generational
Marketing

Our experience, “from boomers to centennials” will ensure your curated marketing message is properly received and interpreted for successful business results.

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International
Marketing

We will leverage our experience and global network of associates to achieve your international business goals. By leveraging global industry trends we will identify the proper strategic opportunities to achieve success.

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Market Research

Market
Research

At the Narmel Group we continue learning and advancing each day to provide relevant, effective market research and insights for your business needs. Whether you need quantitative, qualitative, survey programming, reporting, or analysis research methodologies, talk to us.
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Education Consulting

Education
Consulting

We are proud of our education experience both within corporations as well as among colleges and universities. Be it within Administration, Student Services, Collegiates Sports or Teaching, let us share how our experience can help you. In addition, we also offer services in Curriculum Development, Diversity Leadership & Management, and Social Impact Strategy.

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networking

Advertising
Consulting

As a comprehensive agency, we work and partner with national industry-leading organizations to provide these key services beneficial to your business success.
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Sports Marketing

What is
THE NARMER GROUP?

The Narmer Group, LLC was founded by U.S. Air Force Veteran Officer, Corporate Executive, Agency Leader and Community Advocate, John Cash. After 20 years of leadership service to his country, corporate clients and community with industry-leading organizations, John wanted to take his talents and experience to the “next level” and garner more control of the client process to success. His passion and experience in business is summed up as, “listen to the visions and goals of the client and then develop the plans that will realize them. In doing so ensure they drive incremental revenue in a profitable manner while increasing brand equity.” This passion was curated in leadership positions as a Military Officer, Brand Marketing Executive, Experiential Marketer, Agency Executive and Trends and Insights Zealot. Why Narmer? Narmer, an accomplished ruler in ancient Egypt, led the unification of ancient Egypt thus leading the country to centuries of prosperity by realizing mutually beneficial opportunities. Like its namesake The Narmer Group will provide innovative strategy, sound leadership and accountable management to realize prosperity for its clients. “Satisfaction is discovered in the journey”.

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Skills

Advocate |  Brand Strategy | Veteran and Community Activist |  Investor |  P&L Management | Consumer Segments |  Digital, Social & Traditional Media | Management  |  Market Research  | Speaker and Influencer  |  Teamwork | Semiotics & Insights | Social Impact

Professional Experience

Since 2004, John Cash has worked with some of the leading organizations in varying management positions:

• 2015 to Present: Johnson C. Smith University (JCSU), Charlotte, N.C- Executive Director and Professor- Strategy, Marketing, Sports & Entertainment Management, Social Media

VWSE_logo

• 2017- 2018: Van Wagner Sports and Entertainment Collegiate Services (VWSE) Charlotte, NC

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• 2014- 2016: Wells Fargo, Charlotte, N.C – Vice President, Marketing Program Manager- African American Segment/ Multicultural

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• 2011- 2013: IMG Collegiate Sports, Entertainment and Media, Atlanta, GA- General Manager- Corporate Partnerships

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• 2006- 2011: IMAGES, USA, Atlanta, GA – Vice President of Marketing Strategy, Account Services & New Business Development

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2004 – 2005: Bank of America, Atlanta, GA & Charlote, NC – Senior Vice President Consumer Segment Marketing

Education
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University of Texas at Austin, Austin, TX: Master of Business Administration- Marketing

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Webster University, St. Louis, MO: Masters of Arts- Computer Resource Management

Howard University, Washington, DC: Bachelor of Business Administration

Volunteer Experience
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Board Member: Cxmmunity

Board Chairman: Veteran 2 Industry (V2I)

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Career Services & Service-Disabled Veteran Compensation Volunteer: Veterans Bridge Home